Marketing Dissertation Topics

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Marketing Dissertation Topics

Marketing is a vast field, which is why it is challenging to write a dissertation in this domain. There are hundreds of topics to choose from for a marketing dissertation, but it also makes things puzzling. Due to it, many students hire professional marketing dissertation help to get expert guidance on topic selection. Well, doing this can save the day but requires immense money. If you do not want to spend any money but get professional advice on topic selection, we can help you.

This article offers uncountable marketing dissertation topics in the form of lists at different levels. So do not worry about spending money on hiring academic services to get some good marketing research topics for your dissertation. However, before we start, you should know that there might be more topics on the internet on marketing. So if you do not like our given marketing research topics below, feel free to explore the internet.

Top Marketing Research Topic Ideas

If you are worrying about how you will find a good marketing research topic for your final year dissertation, do not. We will provide you with multiple lists of marketing research topics below in this blog. So carefully read the blog till the end and help yourself in the topic selection process. Let’s start by offering the list of top marketing research topic ideas to hook you.

  1. Impact of social media on brand awareness: With the rise of social media platforms, businesses are now focusing on leveraging these platforms to increase brand awareness
  2. Marketing strategies for small businesses: Small businesses face unique marketing challenges, such as limited budgets and resources
  3. Consumer behavior and decision-making: Understanding consumer behavior and decision-making is essential for effective marketing management
  4. Brand loyalty and customer satisfaction: Brand loyalty and customer satisfaction are critical factors in achieving long-term business success
  5. Product innovation and market entry: Product innovation and market entry are crucial for businesses to remain competitive in the global marketplace
  6. Pricing strategies and consumer behavior: Pricing strategies play a critical role in marketing management
  7. Digital marketing and its impact on traditional marketing: The rise of digital marketing has changed the way businesses approach marketing
  8. Corporate social responsibility and brand reputation: Corporate social responsibility has become an essential aspect of modern business
  9. Marketing research and data analytics: Marketing research and data analytics play a critical role in marketing management
  10. Global marketing and cross-cultural communication: Global marketing requires businesses to understand different cultures and communication styles
  11. The impact of social media marketing on consumer behavior: A study of Facebook and Instagram
  12. An investigation into the effectiveness of influencer marketing: A case study of a beauty brand.
  13. The role of branding in consumer decision-making: A comparative study of luxury and fast fashion brands

Rare Marketing Research Topics

Perhaps you like to work on a rare marketing research topic to make your dissertation stand out. If so, the idea is great, and we can help by providing you with a list of rare marketing research topics.

  1. The impact of digital marketing on the music industry: An analysis of Spotify and Apple Music
  2. The influence of cultural differences on global marketing strategies: A case study of Coca-Cola
  3. A study of the relationship between corporate social responsibility and consumer behavior: A comparison of Nike and Adidas
  4. The effectiveness of cause-related marketing campaigns: A case study of TOMS Shoes
  5. A study of the impact of packaging design on consumer behavior: A comparison of Coca-Cola and Pepsi
  6. The role of emotions in advertising: A study of John Lewis Christmas campaigns
  7. An investigation into the impact of mobile advertising on consumer behavior: A study of Uber and Lyft
  8. The effectiveness of personalized marketing on consumer behavior: A study of Amazon and Netflix
  9. The role of social media influencers in promoting sustainable fashion: A case study of H&M and Zara
  10. A comparative analysis of the marketing strategies of Apple and Samsung
  11. The impact of virtual reality technology on marketing: A study of IKEA’s VR showroom
  12. The role of emotional branding in creating brand loyalty: A case study of Apple
  13. A study of the impact of celebrity endorsements on consumer behavior: A comparison of Nike and Adidas
  14. The effectiveness of experiential marketing on customer engagement: A case study of Red Bull
  15. An investigation into the impact of online reviews on consumer behavior: A study of Yelp and TripAdvisor
  16. The role of storytelling in brand marketing: A case study of Airbnb
  17. The impact of artificial intelligence on digital marketing: A study of Google Ads and Facebook Ads

Common Marketing Research Topics

If you do not want to spend a lot of time working on your dissertation, we suggest choosing a common marketing research topic. Here is a list of some common marketing research topics that are the best options for busy and working students.

  1. The use of blockchain technology in marketing: A study of its potential benefits and limitations
  2. A study of the impact of sensory marketing on consumer behavior: A comparison of Lush and The Body Shop
  3. The role of nostalgia in marketing: A case study of Coca-Cola’s vintage advertising campaigns
  4. An investigation into the ethics of neuromarketing: A critical analysis of its impact on consumer behavior
  5. The effectiveness of guerrilla marketing tactics in creating brand awareness: A study of the Red Bull Stratos campaign
  6. A study of the impact of cultural factors on global marketing strategies: A comparison of McDonald’s and KFC in China
  7. The use of gamification in marketing: A case study of Nike’s Run Club app
  8. The role of color in branding and marketing: A study of the use of color by Coca-Cola, Pepsi, and Dr. Pepper
  9. The impact of cultural capital on luxury brand consumption: A study of Louis Vuitton and Gucci


We hope this article offered enough marketing research topics and you do not need to hire marketing dissertation writing services now. Writing a marketing dissertation can be easier by choosing a good topic as we stated above in this article. So do your best in finding a good marketing research topic for your dissertation and make the rest of the work convenient.

Besides, dealing with a dissertation task requires immense brainpower, time, and effort, no matter if it is marketing or medical. We suggest you should not hesitate to ask for help while writing your dissertation. Know that your friends, family, professors, and seniors would be happy to assist you.

By | 2023-03-09T16:42:40+00:00 March 9th, 2023|Dissertation Topics|0 Comments

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